The new century, the capital market huge attraction lets the shoes business go after like ducks. Is treading the Li Ning sports, treads the sports peacefully, hundred Li international, forever graciousness international, Yongjia international, Chinese trend Hong Kong goes on the market the step, great wild goose small and medium-sized enterprises and so on star Ke and international sports went on the market resolutely in Singapore, have felt the capital wind and cloud pleasant sensation, the red dragonfly, Austria Kang, Kinglake, the Jordan movement, 361掳, Kang Wei and so on also entered the countdown going on the market condition.
The capital market is a mouth-watering desire drop grape, to has the huge attraction by the traditional manufacture shoes business primarily. But going on the market is also the double-edged sword, shoes business, once goes on the market, although has served the financing purpose, also met the darkness during eclipse clothes to let the common people look clear. Simultaneously also faces a difficult problem, that is develops thoroughly this industry, moves toward the multiplex development track?
Some people said: Does not place the egg in the identical basket, because the capital looks like the egg to have brittleness, cannot detain the capital in the traditional shoe manufacture industry, must multiply the management. How many but does the traditional manufacturing industry also have to multiply successfully? Not to mention capital scattered and congenial itself on existence huge risk, considers, is accustomed to the traditional manufacture management how many do masters have to grasp the capital multiplication to form thump thump the beat pulse? If after wants to borrow going on the market the multiplex achievement amasses money the method, will often lost all, grows up by the capital market the lion to eat fast. Therefore, after shoes business going on the market, some companies have chosen thoroughly.
Hundred Li goes on the market after Hong Kong, incorporates the Hong Kong beautiful brand by the large amount of money success and the FILA China trademark, hundred Li group president the abundant hundred pepper published resolutely vowed into global women's shoes retail merchant's leading enterprise's brave words .2007 year in November also by 1,600,000,000 Yuan prices, the purchase occupied the Chinese first male shoes brand throne's Senda leather shoes producer Senda group to serve under somebody's banner the property. After the merger and acquisition, hundred Li involves the Chinese male shoes market officially, serves under somebody's banner the footwear brand to increase to 11, attempts to take the shoe industry thorough road bravely.
Perhaps however, this year is Chinese economy most difficult one year unfortunate is called the turn by Premier Wen Jiabao. The south snow disaster, the Wenchuan earthquake, raw material, the labor force cost rises in prices, the Renminbi revaluation looks like grips the sharp sword on the shoes business backbone, in many small and medium-sized enterprises go out of business in abundance with in the reforming unrest, going on the market and so on hundred Li shoes business thorough have had the risk similarly, is facing most difficult one year .2008 years, hundred Li early foundation member concurrently major stockholder Deng Yao together with other 3 principal shareholders, totaled has sold approximately 10%, pumped water 5,500,000,000 Yuan.
Asian Shoe industry association president Zhang Huarong once indicated that gets rid of the foreign interdependence, goes out the independent research and development, creates the world brand, is our country shoe industry sustainable development way that must be taken.
Long Yongtu also pointed out that China makes the breakthrough bottleneck to have four big essential factors: Achieves the international standard, enters the international market, has the international fixed price power and has the international brand.
Actually, after Chinese shoes business fully suffered European Union and so on counter-dumping painstakingly, although has been familiar with the international game rule gradually, started to change rises the middle-grade route, dealt with the long-term barrier, but in international market's Chinese shoes popular goods, the low-grade goods' image was not one evening vanishes, the Chinese shoes brand's value promotion needed the time temperance.
Certainly, many Listed enterprises in the internal management, in the technical research and development, in the channel management innovate unceasingly innovate again, vainly hoped for that breakthrough independent innovation ability is weak, proprietary intellectual property rights's core technologies deficient these restrict the Chinese shoes business development the bottleneck, but transforms the danger and the cost enlarge obviously, and has not been able to promote the Chinese shoe industry effectively the competition quality, the shoemaking core technologies and the design controls mostly for the Multinational corporation. The Chinese shoes business's comparison superiority has not transformed as the competitive advantage.
Forms the sharp comparison what with this is, the investment stockholder's rights make the quick money the reality, has caused many going on the market shoes business to lose the thorough confidence, no longer relieved made the industry. Paced back and forth does not decide with is not self-confident gives on going on the market Chinese shoes business to sprinkle trough cold water again.
Statistics indicated that in 2007 the shoe industry output reaches 14,700,000,000. But the expert predict that in 2010, the shoe industry output side can surpass 15,000,000,000. Therefore Chinese shoes business is facing to be listed to increase unceasingly, the market expansion capacity limited embarrassing situation, this will hinder the going on the market shoes business thorough advance inevitably the step.
Do not allow to doubt, at present, is transforming the domestic shoe industry strategic direction on a grand scale from capital market's enticement. In the stock market is overshadowed actually under the surging forward tendency, the thorough in reliefing weak trend and awkward has initiated the shoes business anxious labor pain thoroughly. Actually, shoes business controls the forces of nature the foundation which in the stock market relies on is still a shoe industry. Therefore, no matter ache or not, after shoes business going on the market, must penetrate, because only then promotes the shoe industry profession competitive power to be able dutifully to act appropriately to the situation, treats the good shoes business going on the market thorough pain.
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